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How Can Organisations Manage Internal Change Successfully?
(Report Date: August 2006, Full Report: 19 pages)
Summary
Although competitive pressures, globalisation, political and socio-economic
uncertainties, and technological advances have pressed organisations
to change at a more rapid pace than ever before, the real determinant
of performance is the successful management of change, and not
the change itself.
Unfortunately, organisational change has had a very high failure
rate until now. Researchers at the Harvard Business School
found that only 30% of the change projects of organisations in
the Fortune 100 between 1980 and 1995 led to an improvement in
bottom line results that exceeded the cost of capital and only
50% led to an increase in share price. And yet each of the
companies that were studied invested as much as $1 billion in change
programmes over that 15-year period.
This high failure rate is due to two main reasons: (1) First,
organisations have been more concerned with incorporating changes
quickly than with managing them effectively. (2) Second,
organisations have neglected the importance of people management
during the change process. Yet this aspect of change management
is the most important determinant of success of a change initiative.
Organisations must follow some fundamental change management guidelines
in order to reap the full benefits of their change initiative. These
guidelines include engaging employees in the change process, formalising
organisational processes, involving HR in the change process, educating
the workforce on new practices, promoting change leadership, and
much more.
This report provides recommendations for the successful management
of organisational change.

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