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By Introducing Bonus Systems to Reward Employees,
Do Companies Achieve Superior Business Performance?
(Report Date: January 2003, Full Report: 19 pages)
Summary
This report analyses whether bonuses work towards creating greater
work productivity and efficiency, and therefore superior business
results. It discusses the potential advantages and disadvantages
of introducing bonus schemes in companies, and provides recommendations
on how to develop effective bonus programmes.
In today’s rapidly changing business climate, there is a
growing focus on finding efficient ways of recruiting and retaining
the best people to maximise productivity and to counter the high
costs of replacing the employees that leave. Organisations now recognise
that employee loyalties are directly linked to the amount of money
earned, and that bonuses can be an effective management tool to
attract new employees and to encourage them to stay in the company.
However, bonuses alone are not enough to attract and retain employees
and to enhance business performance. Furthermore, many bonus schemes
are either poorly designed and communicated, or they are based on
flawed assumptions, and other factors that are equally if not more
important in attracting and retaining employees are being neglected.
This does not mean that bonuses should be written off, but the
way in which they are administered should be improved and the right
conditions should be in place before they are implemented. Bonus
systems should be aligned with organisational goals and should be
tailored to meet the specific needs and requirements of the company.
This report reviews the pros of cons of bonus programmes and describes
the key steps that organisations need to take to maximise the effectiveness
of their bonus schemes.

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